For over 10 years, I have been ruminating over how Anglicanism might be saved. For I love it, and desperately want it to be saved. And now, emerging over the dim eastern horizon, I see Anglicanism's temporal rescuer, the thing that will save it, rejoicing like a champion to run its race: Marketing . Now I generally hate Marketing as much as the next guy, but hear me out. For something like 7 or 8 years I have been running a money-losing business called Anglican Beach Party . It is not much of a business. But enough of a business that I get voluminous amounts of mail (chiefly Credit Card offers) addressed to me care of Anglican Beach Party. Or, actually not exactly addressed that way. What began as a small trickle of envelopes addressed to Angelican Beach Party is now a torrent: 95% of my mail now says Angelican rather than Anglican. I used to get angry ... but then it hit me ... why not rename all that is good and truly Anglican to be called Angelican ?! We would be the chu...